Off-Page SEO Search Engine Optimization (SEO) Executive

Duties & Responsibilities

Examples of duties and responsibilities include:

• Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.

• Optimize copy and landing pages for search engine marketing.

• Perform ongoing keyword discovery, expansion and optimization.

• Research and implement search engine optimization recommendations

• Research and analyze competitor advertising links

• Develop and implement a link-building strategy.

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

• Work with editorial and marketing teams to drive SEO in content creation and content programming.

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

What Does A Search Engine Optimization (SEO) Executive Do?

Search Engine Optimization (SEO) Executive works to improve a website's visibility on search engines like Google. They research keywords, optimize website content, build quality backlinks, fix technical issues, and analyze data to boost organic traffic and rankings.

Skills and Qualifications

A successful Search Engine Optimization Executive needs various skills and qualifications to perform the required duties of their role. Essential skills for this position include the following

• Qualifications for an SEO Executive

• Bachelor's degree (preferred)

Optional: relevant certifications (e.g., Google Analytics)

• Strong understanding of SEO principles

• Experience in digital marketing, especially SEO

• Analytical and technical skills

• Excellent communication abilities

• Adaptability to industry changes

Working Hours

• 9:30 AM - 6:30 PM