Growing Business with Performance Marketing

Performance Marketing is a comprehensive term that refers to the online marketing and advertising programs in which retailers and service companies pay a commission to the affiliates when a specific action is completed, such as a sale. With traditional advertising, advertising fees are paid up front and do not depend on specific transactions taking place.
In performance marketing, since advertising fees are only paid upon completion of a sale or lead, it is the most measurable way the marketing programs cost directly to results. All this marketing is done by the Performance Marketer.
We as a Performance Marketing Company use specific goals and metrics to establish which marketing campaigns are performing well and which need to be improved and changed. We plan campaigns and execute them to generate the leads and give the favourable and targeted results. Here are some of the key benefits of Performance Marketing which one should know in order to avail the services. These are-

1. Its Measurable and Trackable

In Performance Marketing, the advertiser or the marketer only pays for successful transactions. Each transaction is based on the consumer taking a defined action, such as making a purchase from the advertiser or signing up for a subscription. Instead of spending money to advertise your product through traditional media and not knowing if those ads generate sales, you will be able to track every click. The trackability of performance marketing isn’t based on estimates but on the accurate results.

2. Extend your Reach with Performance Marketing

Performance Marketing helps you to extend your reach since the agencies and advertisers use advanced methods to do the marketing. You may find that sales are increased when your message is targeted to specific groups and vertical markets. Performance marketing basically works to generate leads for you.

3. It helps diversifying your revenue stream

Instead of simply relying on your existing sales channels, you will have other methods for generating revenue. This can be valuable in tough economic times, especially if sales begin to lag in other channels.

How Does Performance Marketing Work?

Performance Marketing works in three levels. These are

• Advertisers
• Publishers
• Marketing Agencies and Trading Desks

What does a Performance Marketer do?

A Performance Marketer plan and manage performance marketing to bring desired outcomes. Here are some of the key responsibilities that a Performance Marketer has in order to bring results for their clients. These are-

• They create and execute a strong performance marketing strategy & execution plan.
• They develop and manage digital prospecting and remarketing campaigns.
• They manage budgets and campaigns across all digital channels to drive strong ROI.
• They ensure successful planning, execution and optimization for key traffic KPIs.
• They create & optimize paid ads strategy to meet your business goals & objectives
• Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.

Payment Models Used in Performance Marketing

Payment models in media buying can be set by the publisher or platform, and advertisers can decide how much they are willing to bid for their desired result. The models are –

• Pay Per Click
• Cost Per Click
• Cost Per Thousand

• Pay per click (PPC): In this method, the advertiser pays for clicks that take the audience to the advertiser’s page. This is used in paid search engine results.
• Cost per click (CPC): It is a Key Performance Indicator(KPI) that marketers use to understand how efficiently their media buys are performing.
• Cost per thousand (CPM): Cost per Thousand is a calculation of the price a marketer pays per 1,000 impressions.This can be used when the goal of the campaign is to increase product or brand awareness.

What Channels are used in Performance Marketing

Channels of Communication are very important in any marketing. Be it traditional or digital marketing, communication channels play an important role. The channels used by Performance Marketers to do the Performance Marketing are-

1. Display Ads

Display Ads appear on the top of the website you visit, or side of your Facebook newsfeed. Marketers are coming up with innovative ideas for display advertising that utilize interactive content, videos, and engaging graphic design.

2. Native Advertising

Native advertising allows the sponsored content to live seamlessly beside other organic content. Often, users fail to differentiate between these kinds of content which helps to promote the brand in a way that feels natural.

3. Search Engine Marketing (SEM)

Search engine marketing (SEM) is very important in terms of Digital Marketing. The primary focus of performance marketers is on cost-per click (CPC), especially for paid advertising. For organic SEM, many performance marketers rely on content marketing and SEO-optimized landing pages.

4. Content Marketing

Content marketing focuses on educating the audience. The objective is to provide useful information to users and put the brand in context. Content marketing includes blog posts, case studies, e-books,and etc.

5. Social Media

Social Media offers ample opportunities to reach users and drive them to the website. It allows users to share your sponsored content organically, extending the reach.

Why work with a Performance Marketing Agency?

Working with advertisers and publishers is okay, but working with a Performance Marketing Agency opens a wider gateway to take your business to a higher level in less time. Here are some of the key benefits of opting for a Performance Marketing Agency-

1. Data-Driven Results
2. Digitally Native
3. Advanced Technology
4. Expert Advice

1. Data-Driven Results

Performance marketing means generating leads, driving sales and conversions. The agencies are data-driven. When you work with a performance marketing agency, you can clearly track your results and spending.

2. Digitally Native

A Performance marketing agency always keeps digital marketing at the core. This is what it is meant for. Our expertise comes in understanding the online mechanisms used to market your brand and services.

3. Advanced Technology

A Performance marketing agency leverages advanced technology. It better analyzes the effectiveness of your performance marketing.

4. Expert Advice

Working with a performance marketing agency can help find experts in different performance marketing channels, which you might not be able to have within your own company or with just advertisers and publishers.

We as a Performance Marketing Company

AskGalore as a performance marketing company provides the best performance marketing services to our clients. Our performance marketing services help businesses to build a true and real online audience base, maintain transparency, and deliver favorable results. Our team of professionals have specialization in delivering results so that brands can report real results. Performance marketing services provided by our company are-

• Search Engine Optimization (SEO)
• Social Media Marketing
• Display Advertising
• Digital Strategy Creation
• Lead Generation and Sales Campaigns
• Paid Media Management

• SEARCH ENGINE OPTIMIZATION (SEO)

Our Search Engine Optimization (SEO) services help brands to have targeted traffic on the website. This also helps businesses to be on the first page by having targeted traffic to their websites. SEO increases the visibility of the website within the algorithms.

• SOCIAL MEDIA MARKETING

Social media is another popular platform to promote business. We understand proper optimization on social networks and create search engine marketing campaigns to bring potential leads, drive branding & engagement helping, and generate high ROI for your business.

• DISPLAY ADVERTISING

Display Ads appear on the top of the website you visit, or side of your Facebook newsfeed. Marketers are coming up with innovative ideas for display advertising that utilize interactive content, videos, and engaging graphic design. Our display advertising services allow you to reach your target audience more accurately and, in a more cost-effective way. Our main strategic steps for display advertising services include Search Behaviour Analysis, Contextual Targeting, Direct Placement, Site Targeting, Topic-based advertising.

• DIGITAL STRATEGY CREATION

We create an effective digital strategy for businesses so that they can reach their goals. We ensure that the strategy should be a compilation of different tactics served at the right time to the right audience since a cohesive digital strategy helps businesses to create a clear path to strategic goals, improve business performance, and determine benchmarks to hit.

• LEAD GENERATION & SALES CAMPAIGNS

An effective lead generation process results in high conversion rates. It ultimately helps to find the right customers for your business. We use a lot of different methods and strategies to provide good quality lead generation to businesses. Our cost-effective lead generation process bridges the gap between brand KPIs and effective results.

• PAID MEDIA MANAGEMENT

We understand that an effective Paid Media campaign relies on accurate targeting, message delivery via creative assets, and efficient management.We do a detailed analysis of your business and target audience to tell where your ad will be most effective, and you can reach customers from every angle. From Google Ad campaigns to programmatic buying schedules, we guide your online advertising choices.

WHY Choose AskGalore PERFORMANCE MARKETING SERVICES

Performance marketing services at AskGalore helps to create an impact of your business on your audience. First, understand what’s important for your business and then make plans for your performance marketing. We have a team of professionals having expertise in Marketing Strategy, Digital Marketing, Lead Generation, Revenue Generation, etc who create innovative strategies to help your business achieve the objectives and expected results. By using the best practices and methodologies, we help businesses to increase their brand awareness, offline sales, site visitation, and conversion rates. Connect with us and take advantage of our performance marketing services and get favorable and relevant results.