Search Engine Optimization (SEO) Executive

Duties & Responsibilities

Examples of duties and responsibilities include:

• Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement a link-building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

What Does A Search Engine Optimization (SEO) Executive Do?

Search Engine Optimization (SEO) Executive works to improve a website's visibility on search engines like Google. They research keywords, optimize website content, build quality backlinks, fix technical issues, and analyze data to boost organic traffic and rankings.

Skills and Qualifications

A successful Search Engine Optimization Executive needs various skills and qualifications to perform the required duties of their role. Essential skills for this position include the following

• Qualifications for an SEO Executive
• Bachelor's degree (preferred)
Optional: relevant certifications (e.g., Google Analytics)
• Strong understanding of SEO principles
• Experience in digital marketing, especially SEO
• Analytical and technical skills
• Excellent communication abilities
• Adaptability to industry changes

Working Hours

• 9:30 AM - 6:30 PM